Context:

After a brief hiatus, GNC made its comeback in 2024—exclusively through Watsons. The relaunch was a chance to reintroduce GNC’s trusted health and wellness range to a fresh crowd, while cementing Watsons as the place to get your GNC fix in Singapore.

The Challenge:

Watsons wanted a campaign that shouted one thing loud and clear: GNC is back—and only at Watsons. Crystal-clear messaging, with stopping power.

The Solution:

We turned Watsons into the ground zero of glow-ups. GNC products were the stars—literally towering over stores in larger-than-life, gamified visuals. The message? If you’re on a wellness quest, Watsons (and GNC) have your back. One-stop. All in. No detours.