I'm an art director from Singapore, currently at Tilt, making advertising in the age of AI.
I'm an art director from Singapore, currently at Tilt, making advertising in the age of AI.
Since design school, I've worked with Google, Samsung, UOB, GNC and Re-foods across film, social, digital and brand identity.
Since design school, I've worked with Google, Samsung, UOB, GNC and Re-foods across film, social, digital and brand identity.
My love for design started at 11, with Photoshop and endless hours on “GFX” forums. I'm still a tech nerd at heart, always exploring new creative tools.
My love for design started at 11, with Photoshop and endless hours on “GFX” forums. I'm still a tech nerd at heart, always exploring new creative tools.
My experience
Tilt
Art director
Helped implement generative Al workflows into the agency's process from pitch to production, setting up the workflows, tools and prompt standards the team now uses. Key part of pitch wins for CapitaLand, MSIG, Sony, VivoCity, SMU and A*STAR, with clients including CAAS, PCF, MFA, Watsons and NCPC.
2024–current
Tilt
Art director
2024–current
DDB
Art director
Concepted and crafted always-on social for Audi and Esso in Singapore, working closely with creatives, planners and account teams.
May–Aug 2024
DDB
Art director
May–Aug 2024
Toaster
Art director · Junior art director
Led campaigns, films and brand work for Google, Samsung, UOB, GNC and Re-foods across APAC. Started as a creative intern in 2019.
2019–2024
Toaster
Art director · Junior art director
2019–2024
Ogilvy
Creative intern
Where it all started, with my first agency internship.
2016
Ogilvy
Creative intern
2016
Ogilvy
Creative intern
Where it all started, with my first agency internship.
2016
