Project Relate – Google

Product & Brand Campaign

Client

Google

Role

Creative

UI Design

Challenge

About 250 million people have non-standard speech, which makes everyday communication hard. Google created Project Relate, an app trained on more than a million speech samples. Task was to show its real impact.


Approach

We worked with Google in India and Singapore to film real users. Chandani and Allan show how Listen, Assistant and Repeat help them communicate with far less friction.


Results

The films reached global audiences and sparked strong support. Project Relate aims to help people with non-standard speech be understood and make speech driven products more accessible.