The project task was to design unique logo identity for the 80th anniversary of one of the most successful jeweller companies which offers a variety of products from gold and diamonds to jade and gem-set jewellery, with particular emphasis on jade. 

The concept of this logo is to show the strong unity and everlasting prosperity that On Cheong Jewellery has for the past 80 years. In the logo, the number 8 and 0 are tied together, showing the strong unity that the company has, and will have in the many years ahead. The number 8 is also inspired by the infinity symbol which celebrates the everlasting wealth and prosperity that On Cheong Jewellery has had for years, as well as the future to come.