We partnered with Samsung to launch their latest QuickDrive washing machines. The key message was that the QuickDrive machine was able to to cut washing time by half and had an AI Wash to set the best wash setting every time.

We did this by producing two main films that featured two robots that basically controlled the machine - Queenie and Sam. Queenie was in charge of the mechanical drums part, and Sam the mastermind behind the AI features. We sprinkled a little bit of humour and Singlish in our films to make it much more relatable for the Singaporean target audience.