We partnered with Samsung to launch its latest QuickDrive washing machines. The key messages: QuickDrive cuts washing time in half, and its AI Wash picks the best setting every time.

We told the story through two films starring the robots running the machine — Queenie, in charge of the mechanical drum, and Sam, the mastermind behind the AI features. A sprinkle of humour and Singlish made it instantly relatable for Singaporean audiences.