Re-foods is a Singapore food and beverage startup for conscious consumers who want to fuel their bodies with food that's good for them and for the world around them. It's backed by Olam, one of the biggest names in sustainable agriculture.

We began with a deep dive into the upcoming products, ingredients, company values and audiences. What emerged was a shared understanding of the brand's purpose: Re- exists to bring sustainable, healthy food direct to consumers.

We shaped Re-'s identity from the ground up — from brand positioning and visual identity to packaging design and launch assets.

Identity

Everything we do aims for attribution through focus and clarity. The iconic tongue logo works as a versatile container device, holding its own on clean backgrounds or over rich imagery. We also developed a full brand book covering positioning, voice, logo and visual identity.

Website

We refreshed the website homepage too, fixing several UX pain points and bringing its look in line with the rest of the brand.