Natural snack startup Re-foods approached us to launch a series of brand films that brought its mission — "eat good, do good" — to life for Singaporean consumers. We dug into the brand's core values of healthy ingredients, ethical sourcing and sustainable farming to understand what set it apart in a crowded market.

The campaign put the natural and ethical side of Re-foods front and centre, positioning it as the healthy, responsible choice for people who care about the planet and want to support local farmers.

Working closely with the Re-foods team, we wrote the scripts, built the storyboards and A/B tested with consumers to make sure every film landed its message clearly. We also created a series of six-second product films for YouTube.