UOB SimpleInvest is targeted at amateur investors of Singapore. It is a product with low barrier to entry - where you can start investing with as low as $100. We partnered with UOB to create an explainer video with the objective to convey the ‘level of ease’ the product brings to simplify the complex world of investment.

We employed the use of typography and colourful backgrounds to highlight what to enhance the comprehension of the subject, and also incorporated the use of emojis make it visually appealing, engaging and thumb-stopping to the younger target demographic.