Art Direction



UOB Risk-First Approach Explainer

Creating a helpful explainer in banker-led conversations with clients


United Overseas Bank (UOB) wants to showcase their key wealth value propositions in a succinct, easy to understand videos. They will be used in their banker-led conversations with clients at appropriate moments.


For the explainer video, we employed a hybrid art style, blending animation with real-life imagery. This creative approach was crafted to simplify complex investment concepts, ensuring ease of understanding for our audience, particularly during banker-led conversations with clients.

By merging animation with real-world visuals, we aimed to bridge the gap between abstract financial concepts and tangible scenarios. This helps to facilitate clearer communication and empower our bankers to effectively convey intricate ideas to clients with confidence and clarity.