Challenge

Google wanted to remind its marketers in Southeast Asia who they truly are and what they've accomplished — making them feel inspired and proud of the role they play. We did it through a full rebrand and a new identity for the SEAS Marketing team.

Approach

The identity is built around how the team creates impact across the region: transforming markets by connecting Googlers and local teams. The visual concept draws on ripples and waves that intertwine and overlap to express that connection.

Each arc represents an individual catalyst — one or many ripples reverberating with potential. Where they intersect, SEAS comes together with a shared purpose to create lasting impact.