Reminding marketers in SEA who they truly are and what they have accomplished
Challenge
Google needed to remind their marketers in SEA who they truly are and what they have accomplished – making them feel inspired and proud of the role they play within the company. We helped them doing this through a full rebrand and a new identity for the SEAS Marketing team.
Approach
We built the new identity around the concept of how the team creates impact in the region – transforming markets through the connection across googlers and local teams. We did this by employing a visual concept that reminds us of ripples and waves. The ripples also intertwine and overlap to represent the connecting core aspect.
