Context

Safer Internet Day is Google's first marketing moment of the year, setting the tone for its safety narrative. 2022 saw a rise in cyber attacks on utilities, businesses, governments, schools and individuals worldwide — most of them triggered by human error, like opening the wrong email, clicking a bad link or using a weak password.

Approach

The campaign celebrated the millions of people already staying safe online with strong, unique passwords and two-step verification. Through a series of animated stories, we showed why these habits matter and promoted Google's built-in security tools.

We also created shorter animated loops for social posts and paid media placements.

Credits

Art direction: Farhan Haniff · Motion graphics & illustration: Cho Zan Aung