Indians are value-conscious and spend a lot of time hunting for deals — a time-consuming process that doesn't always pay off. Most people weren't in the habit of turning to Google for shopping, lured instead by deal-heavy shopping platforms.

We had to show how Google was different: not just collating deals and offers, but adding advice, reviews and relevant information to help people make better-informed decisions. Our approach was a humorous portrayal of helpless shoppers whose problems are perfectly solved by Google's suggestions and search results. Told through real UGC, every story was built from Google Shopping data and insights.

Results

70M+ views, a 9% lift in brand appeal, a 39% view-through rate and an 11% increase in awareness.

Awards

Campaign Brief The Work — Best Ads on TV: Best of "TV" category, 2020