Kids & Family Safety
Safety Campaign – Art Direction – Illustration
Illustration
Art Direction
Motion Graphics
Art Director
Farhan Haniff
Motion Graphics/Illustrator
Cho Zan Aung
We helped Google to further build its commitment to keeping children safe online through our Kids & Family Safety campaign. We provided infographic resources, social posts and videos for external APAC audiences (parents, academia staff & journalists) to understand how Google's platforms can help families explore the internet together, and also developed an influencer playbook guide for the Google country teams to reach out to local influencers.
The illustration style is built on geometry, but with added humanity and warmth with the edge taken off – creating an affectionate style that is playful with motion.
We also rolled out assets for Family Link, Be Internet Awesome and YouTube Kids, which were localised into various markets for APAC, Australia, Singapore, Malaysia, Indonesia, Philippines, Indonesia and Japan.
As part of the families.google umbrella, we also designed three infographics for a (1) social survey result, (2) the Family Link app and (3) an educational resource the things parents need to know to get your family’s tech journey off on the right foot.
The design language is borrowed from the main social videos and statics, where we use organic shapes and imperfect lines captures the playfulness dynamic as well as lively-ness of a family.
