We helped Google deepen its commitment to keeping children safe online with the Kids & Family Safety campaign: infographic resources, social posts and videos helping parents, educators and journalists across APAC understand how Google's platforms help families explore the internet together. We also developed an influencer playbook for Google's country teams.

The illustration style is built on geometry, softened with warmth and humanity to create an affectionate style that comes alive in motion. We rolled out assets for Family Link, Be Internet Awesome and YouTube Kids, localised for Australia, Singapore, Malaysia, Indonesia, the Philippines and Japan.

Under the families.google umbrella, we also designed three infographics — a social survey result, the Family Link app, and a guide to starting your family's tech journey on the right foot — borrowing the organic shapes and imperfect lines of the social work to capture a family's playful energy.

Credits

Art direction: Farhan Haniff · Motion graphics & illustration: Cho Zan Aung