Context

After an abrupt exit from Singapore, GNC vanished without warning, leaving health enthusiasts hanging. In 2024, it made an unexpected comeback — exclusively through Watsons.

The challenge

The biggest challenge wasn't the timeline or the idea. It was the budget. We had less than S$5K to pull off a national launch: barely enough for a lunch shoot, let alone a comeback. How do you make noise with almost nothing?

The solution

We went rogue. In under a week, we used Runway and Kling to create cinematic teasers and launch films that looked straight out of a Hollywood trailer. It took some convincing (and a brave client), but it worked.