Context

After an abrupt exit from Singapore, GNC vanished without warning—leaving health enthusiasts hanging. In 2024, they made an unexpected comeback, exclusively through Watsons.

The Challenge

Truth is, the biggest challenge wasn’t the timeline or the idea — it was the budget. We had less than 5K to pull off a national launch. That’s barely enough for a nice lunch shoot, let alone a comeback. So the question was: how do we make noise with almost nothing? How do we turn a small brief into something people would actually stop for?

The Solution

We decided to go rogue. In less than a week, we used Runway AI and Kling to create the cinematic teasers and launch films that looked straight out of a Hollywood trailer. It took a lot of convincing (and a brave client) to go along with it, but somehow, it worked.