Art Direction


Safer with Google

Safer with Google Singapore: Be Internet Awesome

Reinforcing Google's commitment to online safety in Singapore


The Be Internet Awesome initiative is currently operating on a global scale in schools, but was lacking a localized focus on the Singaporean context. Google approached us with an opportunity to showcase their efforts to KOFs, local and international media so that they are made aware of the initiatives and endorse Google’s efforts


We leveraged on the existing hero from the Be Internet Awesome mini-series and told the story from the perspective of a young Singaporean boy showcasing how he could harness his newfound knowledge to become a superhero. Empowered with these virtual "superpowers," he could effectively navigate and defend himself against the various dangers and perils lurking on the internet.

Hero video

Holding screen & countdown video

Our team was also assigned the task of crafting a holding screen and an engaging countdown video to build anticipation in the lead-up to the event.

Pictures from the event

At the first Safer with Google event, we were joined by Guest-of-Honour Minister for Communications and Information and Second Minister for Home Affairs, Mrs. Josephine Teo, as well as the Minister of State, Ministry of Home Affairs and Ministry of Social and Family Development, Ms. Sun Xueling, along with other industry leaders and partners.