Be Unstoppable - Google
Launch Campaign – Art Direction
Client
Role
Creative
Art Direction
Design
India, a country of 1.3 billion people has only 5 female Olympic medalists. Sports is seen as a male domain and females receive little support in pursuing their sporting dreams. Out objective was to identify unsung female athletes from across India and unite the country in championing them.
Google decided to use the media hype of the upcoming Olympics to champion the dreams of women and girls in India. We began a nationwide search for real, inspiring stories of them pushing sporting boundaries. The clips were then woven with Google products to tell a powerful, inspiring story. The 60-second film was a clarion call for women and girls to rewrite India’s sporting history, with a little help from Google.
The lyrics of the Bollywood hit song ‘Apna Time Ayega’ or ‘Our time will come’ captured the spirit of the movement with an apt twist - the original male vocals were resung by an upcoming female YouTube Creator.
