Challenge

Google asked us to create a creative resource its local teams could use when planning events or producing demos of Bard.

Approach

We built an extensive playbook covering everything the teams needed: product and brand guidelines, use cases, demos, on-ground activations, posters and comms.

It also included booth designs that mirror the places Bard users actually work — classrooms, office spaces and creative studios — so visitors could experience Bard's versatility as a collaborator across different settings.