Overview
Most mental health struggles don’t look like a crisis. They look like overthinking that won’t switch off, a tiredness sleep can’t fix, a smile held up for everyone else.
For the Institute of Mental Health, we built More Than a Number around an original song, Call 1771, giving words to what people often can’t say themselves, so they could see their own story in it and reach out to the national mindline.
A three-minute film anchored the campaign, carried across bus wraps, animated OOH, social and in-game placements.
As featured in Marketing-Interactive ↗
